I also only bake with King Arthur flour. There are so many variables to take into account when baking, I like knowing the flour itself will never let me down. The company has distinguished itself through its environmental practices (scroll down) and how it sources and mills its grains. King Arthur Flour has legions of fans, including Martha Stewart and the television show Top Chef.
King Arthur flour might be the best, but it’s also one of the most expensive. At my local grocery store a 5-pound bag of all-purpose flour costs $5.99, while lower-quality flours frequently cost half as much. You can shop online at King Arthur Flour, but even there a 5-pound bag costs $4.95, plus shipping. I resigned myself to paying a premium for premium flour.
That’s until I was randomly browsing the grocery store isles of my local Target a few months ago. The familiar red flour bag caught my eye and I thought to myself, “I can’t believe Target sells King Arthur Flour!” A split-second later I read the price. “And it’s so cheap!” I thought. Yes, at Target a 5-pound bag of either bread flour or all-purpose flour only costs $3.19.
I was certain the low price was to clear inventory, but I’ve been back many times since then to buy more flour and the price has always been the same. These are enormous savings that make King Arthur flour competitive on price alone with most other flour manufacturers.
I don’t know for certain that King Arthur flour is available in every Target nationwide, but I spoke with a Target sales representative and did a couple of spot checks in different states across the country. King Arthur flour is available in a lot of stores. The next time you’re in Target, check to see if King Arthur flour is on the shelf. It’s the best flour to use, but you might as well be buying it cheap.